Typography

An aspect of every day design that no one notices are typefaces, and they are everywhere. Labels, signs, flyers, name tags, and packages are all loaded with Font types, and are all chosen with purpose. Fonts have the ability to make you feel certain emotions, and react with certain sentiments. Everything a graphic designer creates, there is a message that is being portrayed, and in these messages the designer wants the consumer to feel a specific way. Typefaces evoke those emotions and force a consumer to want, to understand, or even to act.