Guerrilla Tactics

I have recently been inspired, thanks to my last project for my web design class. In researching different forms of advertising and marketing, I came across the term Guerrilla Marketing. Guerrilla marketing is type of advertising, that is low in budget, yet creative and unique, and engages the consumer to create a buzz. This buzz spreads the word about a product or causes awareness for different events. How some of these guerrilla marketers come up with this stuff is absolute brilliance.
The bubble gum company Hubba Bubba, simply placed pink balloons on the mouths of models posing in already existing advertisements. The balloon looked just like these billboards were blowing a Hubba Bubba bubble. When target audiences looked at these advertisements, I bet they didn't even know what the original billboard was supose to be promoting. All they could think about is blowing their own Hubba Bubba buble.
Aqua Teen Hunger Force's (popular cartoon on AdultSwim/Cartoon Network) ad agency placed dozens of neo-brite style signs composed of a Mooninite, a character seen on the show, in urban cities and highly visible locations around the United States. This led to the 2007 Boston Mooninite scare and attracted different kinds of reactions from Boston city officials. Many thought that the kind of attention gained from the stunt would be negative, but the ratings that were recieved were a lot more then, I believe, anyone expected.
The research I did on the guerrillas of advertising was not only interesting, but also consuming. I caught myself just staring at viral videos on youtube, and googling pictures of unique ad campaigns. No wonder this form of marketing has been so successful! Just trying to research it forces you to look at the advertisements. Infact, I think I'm gonna go see how big I can get my Hubba Bubba bubble as I watch Adultswim right now.